PSA PLAN worksheet

PSA PLAN worksheet

1. What issue/ topic did you choose? Digital Security
2. Why is this important? This is
3. Who do you want to reach? (target audience)
4. What is the behavior your looking to change?
5. Why doesn’t the audience already engage in this behavior?
6. What emotional appeal can you make?
7. Belonging; Power/Control; Fun: Safety;
8. Put your audience in a situation/scenario where the issue would come up in their lives.
9. Where are they? (setting)
10. Who is there? (characters)
11. What’s’ going on around them?  ( ambient sound)
12. What are they saying? (dialogue)
13. Who is message brought to you by? ( Station; organization)

Research

http://www.wikipedia.org/

'Digital Security' gives individuals the freedom to embrace the digital lifestyle – to confidently engage in everyday interactions across all digital devices. Digital security affects all aspects of the digital lifestyle, which, among others, comprises computers and the internet, telecommunications, financial transactions, transportation, healthcare, and secure access.

 The Digital Security is mostly based on how everything you do in the computer. The kind of pictures you post. What kind of information you post in the social networks. For what I understand is that the internet is like a big big city in technology so its as easy an as dangerous. Its important to know if your computer have a firewall and to get a antivirus.

Project, Partner

My project is about digital security. I'm working with Ilse and I'm very happy because I know that shes going to make the best out of this. The digital security is based on how you use the internet. If you have security then you use it properly:)